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Matt South

Co-Founder & CTO

AI Enablement lead at a US SaaS company, designing, developing, and deploying AI systems that translate real business pain points into intelligent automations and agent workflows. My work spans AI agent architecture, RAG systems, chatbot deployment (AWS-hosted), documentation systems, and backend logic workflows in Python/JS. I bridge the gap between technology and business needs, crafting impactful solutions with a unique blend of empathy, adaptability, and problem-solving.

5+
AI Agents Built
10+
Years in Tech
AI+Auto
Specialization
Matt South - Co-Founder & AI Implementer
AI & Automation

Technical Expertise

Deep technical skills built on years of real-world implementation

AI Agent Design & Operations

Designing goal-oriented AI agents for qualification, response, conversation guidance, and handoff generation. Expert in intent classification (confirmation/question/objection/decline/pending), edge case handling, and prompt engineering with strict JSON output formats. Building SDR responders, CRM summary generators, and human handoff systems. Separation of outputs: external for client vs internal for team (actions and next steps).

Agentic Systems Orchestration

Designing multi-step flows with sub-agents (intent → summary → parse → actions). Human-in-the-Loop (HITL) approach with approval/rejection workflows, guides for human agents, and quality control. Operational governance: defining quality rules, what gets saved as persistent memory, standardizing outputs to be parseable and auditable.

Production Automation

Building robust automations with Zapier/Make/n8n with conditional logic paths. State management and consistency: preventing row duplication in Google Sheets, structured reliable logging, Sheets as "source of truth". Optimized step design to save tasks/costs. Real-world pipelines: retries, intermittent errors, edge cases, validations.

RAG & Knowledge Systems

Applied RAG for support and documentation (relevant info retrieval). Using embeddings (Ada v2) and designing structured data-based "memory". Prompt and output design for useful retrieval (less noise, more precision). Building knowledge ops systems for accurate, contextual AI responses.

Technical Documentation (as Product)

Real implementation of Diátaxis (Tutorial/How-to/Reference/Explanation) applied to platform docs. Editorial standards: explanation first, then bullets (fluid reading), practical client-oriented tone, no fluff. Building docs designed to: reduce tickets, accelerate onboarding, guide troubleshooting with actionable steps.

Frontend for Documentation

Building "CMS-proof" embedded UI: namespaced CSS to avoid global style clashes. Components: accordions, panels, cards, comparison tables, callouts, modals/lightbox. Debugging typical issues: "locked" font sizes, clipped shadows on load, dropdowns that won't close. Basic accessibility: aria-controls, aria-expanded, roles.

Data Enrichment & Web Research

Using search models (Perplexity Sonar) to enrich leads within flows. Evaluating sites/URLs to determine: real business vs just "platform name", useful signals for message personalization. Structuring enriched output for downstream systems (Sheets/CRM/Zapier).

Product Engineering

Design and construction of proprietary Workflow Orchestrator (Zapier/n8n-style): visual editor, execution engine, AI-first architecture. Converting operational needs into clear features (inputs/outputs, states, logs). Building platforms, not just automations.

Data & Analytics for Operations

Designing reports and metrics for support and risk: churn risk analysis from tickets, friction patterns in onboarding and support. Data quality rules: dedupe by Ticket ID per day in alert reports, consistent summaries as memory. "Control tower" mindset: visibility, traceability, action.

AI-Powered Customer Success

Designing negative sentiment flows with actionable alerts and recommendations. "Angry path" with: firm clear draft for client, internal output for human (what to do, next steps, what to request). Focus on reducing escalation, improving response times, and protecting client relationships.

B2B Discovery & Consulting

Conducting and preparing discovery calls (pain, context, stack, constraints). Translating business problems → executable technical design. Signal-based outreach personalization from real prospect data. Preparing proposals and case study narratives (deck, story, next steps).

Cross-functional Leadership

Close work with leadership (roadmap, priorities, AI innovation cadence). Collaboration with colleagues on prompt and system design. Pushing standards: output quality, templates, operational consistency. Driving AI governance and best practices across teams.

Enablement Assets & Visual Content

Designing documentation with visual support: GIFs and visual resources to guide steps. Structuring UI to be "self-explanatory". Focus on clarity: highlighting clicks, zooms, sequences, and end-user orientation. Creating training materials that actually get used.

Cloud & Operations

AWS deployment (S3 + Elastic Beanstalk) for hosting and operations. Log-based operations: reading and interpreting technical logs, identifying intermittent failures and patterns. Communicating findings to engineering/ops with clear context and recommended actions.

Track Record

Proven results in automation and system development

US SaaS Company
AI Enablement Lead

Designing, developing, and deploying AI systems that translate business pain points into intelligent automations. Built production AI agents for support and sales automation, RAG systems for knowledge retrieval, AWS-hosted chatbots for vendor onboarding, and comprehensive documentation systems. Lead AI governance including QA processes and hallucination tracking.

4+ Production AI Agents
US SaaS Company
Customer Enablement

Technical leadership supporting 300+ businesses in automating multi-source, multi-channel e-commerce operations. Built comprehensive documentation websites and knowledge bases. Authored technical guides, created training materials, and developed internal tooling to streamline customer success operations.

Documentation & Training Systems
Virtually School
EdTech Innovation

Contributed to educational technology platforms focusing on digital learning solutions. Experience developing systems that scale educational content delivery and improve student engagement through technology.

EdTech Solutions
International Experience
Multi-Industry Background

Broad industry experience spanning fintech (Olymp Trade, AFP Capital, Cencosud Scotiabank, MetLife), language learning (Poliglota), hospitality (Tarragona), and technology startups. This diverse background enables unique problem-solving perspectives for AI implementation challenges.

6+ Industries

Tech Stack

Technologies and tools I work with daily

TypeScript / JavaScript
Nuxt 3 / Vue 3
Pinia
Konva.js
Tailwind CSS
HTML / CSS / JS
GPT-4o mini
Claude AI
Perplexity Sonar
Ada v2 Embeddings
RAG Systems
Zapier / Make
AWS (S3 / EB)
Google Sheets
Apps Script
Agentic Systems
Workflow Orchestration
Diátaxis Docs

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